(01).
PROJECT
How do you keep a Webflow site, a custom CRM and a WhatsApp AI agent showing the same property data, in two languages?
Sunrise Discovery sells land, homes and construction services in El Salvador, mostly to buyers who are abroad. The public site had to read like a destination brand, but the catalogue behind it never stops moving: price per vara², total area, type of sale, availability.
We built the whole site in Webflow and wired its CMS to a CRM we developed ourselves. When a property is created, edited, unpublished or deleted in Webflow, the change lands in the CRM seconds later, so nobody on the sales side is ever working from an outdated listing.
Site walkthrough – 2026
(01)
ABOUT THE PROJECT
What did we deliver, and what did it take to connect Webflow to a CRM built from scratch?
A bilingual Webflow site — English and Salvadoran Spanish served from a single project — with a searchable property catalogue, filters by type of sale and property type, and individual property pages carrying gallery, map, highlights and video.
Behind it, a custom CRM built on React, TypeScript and Supabase, synced to Webflow through a webhook endpoint. Records upsert by slug, and a listing that is unpublished or deleted is flagged off market rather than erased, so the leads attached to it survive. An AI agent on WhatsApp, powered by Botpress, qualifies incoming enquiries and drops them straight into the sales pipeline.
(02)
PROJECT GOALS
One source of truth for every property: Keep the Webflow CMS and the CRM in sync automatically across every property type — land priced per vara², homes priced as a whole, lots for sale or for rent — so no listing is ever typed twice.
Sell in two languages without duplicating the site: Serve English and Spanish from one Webflow project, so an international investor and a local buyer get the same catalogue, the same filters and the same property pages, each in their own language.
The result is a marketing site that behaves like a product. Marketing works in Webflow, sales works in the CRM, and the AI agent on WhatsApp feeds both — with no spreadsheet in the middle. The same architecture now carries the construction and concierge side of the business, and it holds up as the catalogue grows.
Francisco Gonzalez
Project Manager