(01)
ABOUT THE PROJECT
Designing a Brand
that Feels Alive
Vida Plaza is more than just a shopping center — it’s a place where life flows naturally. A space built around health, well-being, and everyday essentials, designed to foster connection and community.
My role was to shape its identity from the ground up. I created a brand that feels alive and intentional, where every visual choice — from the logo to the website — reflects clarity, balance, and care. The concept was simple: this is where life happens, and it happens well. Through purposeful design, we gave that idea a voice.
(02)
Project Goals – Vida Plaza
Create a visual identity that reflects Vida Plaza’s core values: health, well-being, accessibility, and human connection.
Ensure brand consistency across all touchpoints, from signage to online presence, to reinforce trust and recognition.
(03).
CONCULSION
What benefits our customer get from this project?
A strong, human-centered identity that clearly communicates the values of health, well-being, and community.
A professional digital presence (website) that aligns with their physical space and improves discoverability and user experience.
Working on Vida Plaza was one of those projects where design felt truly meaningful. From the beginning, the vision was clear: create a brand that feels like life — warm, balanced, and human. Every decision, from the color palette to the digital layout, was guided by that intention. What made it special was the client’s openness to designing with emotion and purpose. It wasn’t just about logos or websites — it was about building a place that people can feel connected to. Projects like this remind me why I design in the first place.
Katherine Alvarez
Creative Designer
