Exotic Season

The engine is WordPress and WooCommerce, so the team adds a product the way they add a post. Everything above it was drawn for this catalogue: the product card, the category tiles, the per-fruit banner and the seasonal calendar. Nothing here is a theme demo with the colours changed.

The logo, the palette and the banner system were designed before the shop existed — that is its own case study. It is why the store does not look like a shop with a logo pasted on the corner: the mark and the site were drawn in the same language.

Supplier photography arrives at every size and on every background — from 271×186 to 1200×1600, some on white, some on grey. Built straight from those files a grid looks broken, and that is what most shops live with. Fixing the frame height, floating each photo at a set proportion inside it and blending the photo background into the card makes the catalogue read as if it were shot in one session. It never was. That is the work nobody sees.

Everything is sold the way the customer actually buys it: a pound of mango Haden, a pound of nance, a pound of guanábana. No baskets, no boxes, no unit that needs converting in your head.

Frutas, dulces en miel, verduras, granos y frijoles, despensa and medicina. Central American medicine sits in the same catalogue as the fruit, because that is what the customer came in for.

The threshold is stated in the hero, repeated in the header strip and printed again on every product page, so the basket is never a surprise at checkout.

Apple Pay, Google Pay and Link sit above the card form, so a returning customer can finish in one tap instead of typing a card number into a phone.

Two pieces written for this reader, not for a wellness audience: a seasonal calendar of what arrives when, and a guide to real pupusas in Houston.